Social Media Marketing

• There is no equivalent in western Internet world. It start with a forum where members share the experience where to purchase luxury goods in foreign countries and tax free shops in Airport, and also share good products and service in foreign countries which not selling in Mainland China. The founder of this forum put every foreign products and services getting most Likes into a PDF doc and share it on Internet, and called it “Little Red Book”. And then, it went viral. All the goods listing on this doc selling like crazy in China.
• The forum later becomes a social media app call Red. And users write detailed 600 words review essays of products and services they think worthy to recommend, from expensive purchases like houses, sports cars, and luxury handbag, to day to day purchases like interesting things on Amazon and Walmart. And now, It becomes a must procedure before a purchase decision to check the review on Red (Just like we Google or watch some review videos on YouTube before buying something). Additionally, Chinese consumers especially female consumers find every new product to buy, new restaurants to eat, new places to visit, new real estate agencies or accountants to trust, and other services like Spa, gyms, bars, etc. In conclusion, they start spending money after finding something on Red, they won’t spend money before checking on Red.
• Furthermore, Red is the most trustworthy social media platform by Chinese. Red is the only social media platform with Zero tolerance for fake followers or comments. Imaging Instagram ban Kim Kardashian for the first time been proved using bots? Red has done similar things a lot of times. So this increases the its own credibility. Its users trust the content on it. And you also don’t need to worry about the unfair advantages from your competitors.

• Red is a platform all about spending money, but Weibo is also a valuable platform for your business.
• Weibo has a location tag and subpage which let users find everything new in their own city.
• That’s been said, if you want to build a buzz or trend, Weibo is the place to go.
• This is the place to build your brand. The way to do marketing on Weibo is similar to Twitter and Instagram here. You make fun and beautify daily posts to attach your consumers.
• The thing many English businesses do wrong on Weibo is they just translate their English posts to use them on Chinese social media, or tell stories from a foreign perspective, which Chinese consumers really do not care about.

It is an agreement that can be terminated with a 30 days notice. The one year agreement allows us to show consistency and build trust for your company.

• WeChat, you must have heard the word before, or maybe you have downloaded it. It looked like a chat app like WhatsApp or Messenger on your phone with your phone language setting as English. But when a Chinese installed it on their phone which the language setting as Chinese, WeChat becomes an Eco-system, where it built-in everything equivalent to Amazon, PayPal, Facebook, Instagram, Newsletter, Reddit, etc.
• With the 100% penetration rate of Chinese speaking people, there is no reason we ignore it. We first need to build a business account in WeChat which they call as WeChat Official Accounts Platform. It works as your business website on the Western Internet.

Chinese consumers do product and service research on Social media instead of search engine. We can easily find that from the fact that Baidu (the Chinese Google equivalent) only worth less than 10% of the value of Alibaba (Chinese Amazon equivalent) or Tencent (Chinese Facebook equivalent). It shows that how Chinese consumers neglect the search engine, but value the social media.

Western social media channels are great for targeting customers on those platforms. however if you are looking for Chinese consumers, the platforms suggested are the best way to create trust, build awareness and sell your product.

The simple answer is No. Platforms like WeChat have a rigorous sign up process that we make easy. Your company needs to be approved and tested before you can post. Our team of experts have made this process easy. Your company starts with a clean slate on these platforms and we build your profiles to be trusted as soon as we go live.